So much in the consumer world is dictated by the weather. Retailers moan if there is no snow leading up to Christmas. The same happens on the month up to the start of the summer holiday season. Consumers are slow to get into the holiday spirit when the weather does not co-operate.
Cold, rainy and miserable days generally result in more online sales for obvious reasons and so far, weather influences sales to a small degree. This margin of influence is likely to change soon th