Do you often wonder what to include and what to leave out when writing content for your online readers? It is easy to write good and engaging content if you know your audience and are clear about what they are looking for when they visit your website. PREPARE AND PLAN BEFORE YOU START WRITING: 1. Know your reader. 2. Know your business. 3. Understand the purpose of the content. It is also a good idea to: • Define page topic. If there is more than one, you should p