

Metadata in 2015 in the spotlight. Why Google loves fresh content.
At this stage everyone knows that Google uses the content on the page to determine how the page should be ranked on SERP (Search Engine Result Pages). It doesn’t use keywords, keyword phrases or meta keywords anymore as it did before but, are Metatags still important for SEO in 2015? Broadly speaking yes. They are but they are not as paramount to SEO in 2015 as they used to be in the previous years. Ranking in Google nowadays has more to do with RELEVANCE, USER SATISFACTION,